Sunday, April 4, 2010

Post 7

Previously, I mentioned that I did not want to ask my customers for their social security numbers because of the high rates of identity theft in college aged kids. To further their protection, I would contact the three top credit agencies, Equifax, Trans Union, and Experian, and ask them to advertise on SUcarpool.com. Furthermore, I would also contact annualcreditreport.com and ask them to advertise as well. I want the students to see these ads and to become aware of how to get their credit reports.
Checking your credit report annually can protect against identity theft because if someone steals your identity, they can open another account and exploit your credit. By frequently watching your credit score, you can be sure to avoid identity theft. At the very least, knowing someone is using your name and ruining your credit can help stop it before it gets out of hand and ruins your credit forever.
In terms of advertising, I would create a separate databse to keep track of all the businesses that have ads on my website, past and present. This would help organize my advertising, and I could make future decisions by quickly looking at the old data. For instance, if a popular restaurant on Marshall Street keeps buying ad space on SUcarpool.com, I would know to contact other restaurants on Marshall Street and tell them of the success other similar businesses had. It's a great way to make money and ensure the site keeps running.

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